Your search returned 5 results. Subscribe to this search

|
1. Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

by Lehu, Jean-Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.827 LEB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.827 LEB 2007] (1).
2. How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 BEH 2011] (1).
3. Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
4. Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].

by Lehu, Jean-Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.56 LEB 2006] (1). Items available for reference: Eastern University Library [Call number: 658.56 LEB 2006] (1).
5. The philosophy of branding : great philosophers think brands / Thom Braun.

by Braun, Thom, 1953-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 BRP 2004] (1).

Last Updated on 25 March 2024
Copyright © Eastern University Library 2024